I’m Veronica Benatar, the founder of Parallel Designs. As a graphic designer, I’ve always been passionate about beautiful spaces, thoughtful details, and a well-set table.

It all started in 2017, when I created Parallel Designs—a shop filled with aesthetic and luxe table accents.

But in 2020, I became a mom—and everything changed. I wasn’t just designing for beauty anymore—I was designing for a busy life and the everyday messes that come with little hands at the table. I needed products that were practical, without sacrificing elegance or style.

There were nights I barely slept—working quietly after my kids went to bed, trying to bring this idea to life. I juggled the overwhelming challenges of entrepreneurship and motherhood, and through it all, Parallel Designs slowly grew into a collection I now get to enjoy with my family every single day.

Our acrylic placemats with interchangeable inserts are waterproof, reusable, and thoughtfully designed to evolve with every season, celebration, and stage of life. From everyday meals to custom events and family portraits, our placemats spark creativity and inspire unlimited imagination.

Motherhood made me more determined than ever—not just to provide for my family, but to follow my dreams and do what I truly love: design, décor, and details. Combining those three things hasn’t been easy—but it’s been worth it.

In 2024, I launched a kids’ collection: [FUN]MATS. It was born from the desire to spend quality time with my children, encourage their creativity, and—of course—create meaningful memories together around the table. Elegance and beauty always included.

Because a beautiful table shouldn’t be reserved just for guests or special occasions—it should be something we enjoy with our families every day.

Every product I design is a reflection of love, late nights, and the joy of building something that brings beauty and function into daily life.

For me, setting the table has always been a way to create connection—between people, moments, and memories. That’s what I’ll never stop celebrating: the little details that make life beautiful.